Digital Shelf Share (or Display Share) is one of the most important indicators when assessing the online offer. For our focus market Sweden, we have prepared a special report which is showing Retail Brand Share analysis per product category.
What is Retail Brand Share?
Retail Brand Share is a KPI that is showing the digital shelf share for each vendor in retailer’s online offer. It represents a digital shelf share by brand graphically delivered as stack column chart where each stack represents target retailer.
Retail Brand Share example for product category Refrigerator
How to read this report?
Each slide has two charts:
upper one is showing Retail Brand Share in June 2021 (‘Today’) and
the chart below is showing aggregated data for the past quarter.
Comparison of those two charts can give valuable insights about retailer’s offers and trends in the portfolio.